On my website, I offer branding as part of a comprehensive package that includes a logo suite, brand inspiration, color palette, type system, a style guide and more. But very often, people want to hire me for “just a logo.” But here’s the thing: it’s never just a logo, for both deep and practical reasons.Read More
I’m not one of those people with post-it note mantras on my bathroom mirror to see and repeat each day (and I love you if you are!), but if I were, mine would say THIS IS A SEASON. I recognized it and found it as a new parent—the baby stage in particular with the seemingly endless nights contrasted by the days that pass in a blink—but I’ve since taken it beyond that realm and found it true for everything else. As humans, we are not in solid states; instead we are ever evolving, growing, learning. Learning for me is a state of being; I’m always drawn to new skills and techniques for creating, and am equally interested in learning facts in some other medium or discipline.Read More
It's not so uncommon in our busy world to feel stretched thin. We lean into the good—time with our families, an interesting hobby, a peaceful walk—and we lean into the taxing too—the busy, the obligation, the favor. As a work-from-home parent I'm constantly inhabiting multiple roles (and aren't we all?), and as my son just recently turned two, I found myself trying to recall who I was when I wasn't tending to my family and my business.
My aunt, a mother of two grown children and lifelong entrepreneur with multiple thriving businesses, recently sent me a note to say she remembered this season of life well. She talked of giving so much to her family, and to her business growth. She said if she had to do it over again, she would take more time for herself, and not just leave herself with the leftovers.Read More
Collaboration has always been a value I uphold with my clients; never condescending or presenting myself as the final authority, but trusting my clients as partners who are the experts in their own business, knowing that they have entrusted me to showcase that through design. But as I move forward mindfully, I realize collaboration comes through also knowing when it makes more sense to trust the professionals in areas I am not strong in such as photography and legal. As service providers, we need to place value in investing in others, just as our clients do with us. Of course there are times when business is lean, but there comes a point where your growth is limited if you don't hand off some of the responsibilities to people better able to manage them so that you can spend more time doing what you're great at and want to be known for.Read More
I've written this sentence (or some version of it) more than once: it's been more than a year since I've been here on this blog. Life has shifted around me, little ones have grown a little less little, projects have come and gone, days have gone unmarked, whole months lost in the flurry of a busy life. I've been craving slowness for awhile, aimed for it many times and achieved it only momentarily. I've often been after balance, but maybe this season is not about slowness or balance, but something else. School is almost out for the year, and requests for summer work are coming in. I'm trying to configure my days into something more than clear divisions of family and business, and that in between where they sometimes blend too much and neither gets the focus it needs.Read More
If I hadn't already experienced the benefits of constraint in my practices of writing and art-making, I would have still had to confront the necessity of constraints in creative practice as a parent. Constraints of time and ability to do certain things are a given as a new parent. You have someone (or several someones) who needs you around the clock and they don't follow any rhythm but theirs. They communicate sheer need in a language all their own and you only option is to respond.Read More