for Desk & Design
It was critical to me to have a brand that effortlessly conveyed my vibes and values, and [Nikkita.Co] did just that. I think my new design is going to draw my people in—the ones I'm best going to form awesome partnerships with. And that's pretty neat!
—Mariana, Desk & Design
About the project: A seasoned entrepreneur, Mariana of Desk & Design came to me as her new business was beginning to take root. Mariana is the champion of her clients, with a goal to “amplify their shine,” in both a professional and friendly manner.
The brand identity for Desk and Design embraces the lovely duality of that professional can-do badass and her clients’ business bestie. The logo is very simple and fresh with a hint of personality, and the supporting elements express more of the fun and friendly side. Desk & Design’s warmth and personality really shine in the hand-lettered secondary logo and the specially created brand vocabulary—a set of hand-drawn playful marks that can be used as standalone icons or combined for graphic accents.
Keywords: Mindful + Intentional, Friendly, Inviting, Joyful, Warm, Layered, Rooted, Confident, Assuring