Brand Identity

for Desk & Design

Brand Identity Design Icons Icon Design Illustration Marks by Nikkita Cohoon |

It was critical to me to have a brand that effortlessly conveyed my vibes and values, and [Nikkita.Co] did just that. I think my new design is going to draw my people in—the ones I'm best going to form awesome partnerships with. And that's pretty neat!

—Mariana, Desk & Design

About the project: A seasoned entrepreneur, Mariana of Desk & Design came to me as her new business was beginning to take root. Mariana is the champion of her clients, with a goal to “amplify their shine,” in both a professional and friendly manner.

The brand identity for Desk and Design embraces the lovely duality of that professional can-do badass and her clients’ business bestie. The logo is very simple and fresh with a hint of personality, and the supporting elements express more of the fun and friendly side. Desk & Design’s warmth and personality really shine in the hand-lettered secondary logo and the specially created brand vocabulary—a set of hand-drawn playful marks that can be used as standalone icons or combined for graphic accents.

Brand Identity Design Logo Icon Illustration by Nikkita Cohoon |

Keywords: Mindful + Intentional, Friendly, Inviting, Joyful, Warm, Layered, Rooted, Confident, Assuring

Modern Feminine Whimsical Logo Design by Nikkita Cohoon |

Ready for your business' branding to match where you are now and where you're going? If you're looking to communicate your core and connect with your ideal customer, let's collaborate on strategically beautiful branding.