Brand + Web Design
for Colorful Stories Abroad
About the project: Colorful Stories Abroad "exists to inspire students of color to study abroad and when they return to give back to their communities to further promote international education."
We began with an inspiration board with these goals in mind:
[For CSA's visual direction, the themes of] boldness, vibrance, excitement, and energy promote the ideas of empowerment, possibility, and full potential that CSA offers its students. Through playful type that hints at a story through its shapes and/or incorporation of illustration and color, and bold blacks with pops of color, the feel is uplifting—even celebratory—striking and full of possibility. The overall tone creates a sense of excitement and curiosity, suggesting that there is much to explore, learn, and engage with.
Keywords: Bold, Empowering, Energetic, Adventurous, Playful