Branding Basics for Your Small Business • SERIES!
Nov
8
to Dec 6

Branding Basics for Your Small Business • SERIES!

As a new business owner, you operate leanly, and you consider each decision carefully. When it comes to your brand, you might know you should have visual branding beyond just your logo, but you’re not where to start. The brand basics covered in this course will help your brand appear consistent in your marketing, social media, and print, so you can your story and reach your audience more effectively through design. Each of the four courses will walk you through a different facet of branding, whether you need help with just one aspect, or want to put it all together for greater impact.

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Branding Basics for Your Small Business • Week 3
Nov
29
6:30 PM18:30

Branding Basics for Your Small Business • Week 3

Type & Color: Creating Consistency with Good Design

By now you’ve heard of the not-so-great font choices (looking at you, Comic Sans), but with so many options out there, how do you decide what’s best for your brand? We’ll discuss pairings and best practices for selecting the right type for your business to get you looking polished and professional. We’ll also go over a bit of color theory and resources for creating a cohesive color palette for your business.

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Branding Basics for Your Small Business • Week 4
Dec
6
6:30 PM18:30

Branding Basics for Your Small Business • Week 4

December 6 | Establishing Brand Consistency: Your Own Brand Style Guide

Once you’ve done all the work of creating your mood board, selecting your type and color, and gotten clear on your brand’s direction, we’ll work on putting it together and creating your own style guide so you know your marketing materials will always be on brand.

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