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Branding Basics for Your Small Business • Week 3

  • SheHive 2505 Hilton Road Ferndale, MI, 48220 United States (map)

Type & Color: Creating Consistency with Good Design

By now you’ve heard of some not-so-great font choices (looking at you, Comic Sans), but with so many options out there, how do you decide what’s best for your brand? We’ll discuss pairings and best practices for selecting the right type for your business to get you looking polished and professional. We’ll also go over a bit of color theory and resources for creating a cohesive color palette for your business.

About the Workshop Series

As a new business owner, you operate leanly, and you consider each decision carefully. When it comes to your brand, you might know you should have visual branding beyond just your logo, but you’re not where to start. The brand basics covered in this course will help your brand appear consistent in your marketing, social media, and print, so you can your story and reach your audience more effectively through design. Each of the four courses will walk you through a different facet of branding, whether you need help with just one aspect, or want to put it all together for greater impact.

Participants who attend all four sessions will receive a free 30-minute brand consult with the instructor to review your current branding and discuss tips and questions to refine.