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Branding Basics for Your Small Business • SERIES!


  • SheHive 2505 Hilton Road Ferndale, MI, 48220 United States (map)

About the Workshop Series

As a new business owner, you operate leanly, and you consider each decision carefully. When it comes to your brand, you might know you should have visual branding beyond just your logo, but you’re not where to start. The brand basics covered in this course will help your brand appear consistent in your marketing, social media, and print, so you can your story and reach your audience more effectively through design. Each of the four courses will walk you through a different facet of branding, whether you need help with just one aspect, or want to put it all together for greater impact.

Week 1 | Brand Strategy: Determine your who and why

Week 2 | Mood Boards: Using Images to Guide Your Brand Vision

Week 3 | Type + Color : Creating Consistency with Good Design

Week 4 | Establishing Brand Consistency: Your Own Brand Style Guide

Participants who attend all four sessions will receive a free 30-minute brand consult with the instructor to review your current branding and discuss tips and questions to refine.

Register on Eventbrite by following the links above for the full series or individual weeks.