Brand + Web Design
for Hub & Spoke
About the project: Hub & Spoke is podcast collective designed to promote and provide a platform for member podcasts. Because each podcast has its own branding and online presence, the branding and web design for Hub & Spoke needed to provide an umbrella for these different personalities and establish a strong presence while elevating the podcasts within.
We began with an inspiration board with these goals in mind:
The visual direction for Hub & Spoke plays off the duality of walking the line between curious exploration and approachability, and elevating the human touch (and voice!). Warm textures are paired with geometric forms and bold typography.
Drawing inspiration from the intellectual yet expressive form of book covers, and through playful composition combined with worn textures, the feel is warmly worn and approachable. The overall tone creates a welcoming and open space.
The branding for Hub & Spoke needed to work as a standalone logo, as well as various elements thatcould be used, for example, as an icon to brand the podcasts themselves. We created both a hand-drawn mark for warmth and dimension, as well as more iconic style mark to work with the other podcasts.
Keywords: Intellectually Curious, Warm, Welcoming, Clean, Smart, Sound-Driven, Carefully Crafted