Artsist Web Branding
for Kim Collinson, Fine Artist
About the Project: Kim Collinson is a fine artist in Atlanta, Georgia whose work is energetic yet sophisticated, with warmth and vibrance throughout. Kim wanted a website that showed off her artwork to its best advantage, with branding that was evocative of her personality and style. A gold brushstroke harkens to Kim's signature on paintings, which are almost always in gold leaf. The whimsical typeface is evocative of an artist's signature, with refined curves and and an easy flow. The combined effect is clean enough to let the artwork shine while still letting the artist's personality come through.
Kim's needs for her branding were mostly limited to her website, so only simple logo alternatives were created for business use.
Keywords: Energetic, Vibrant, Warm, Whimsical, Sophisticated